Freelance Clients

Fortunate to collaborate with my standout clients throughout the years, this journey has been instrumental in refining both my design and communication skills. Allow me to share a glimpse of a few projects that bring me immense pride.

+20

Number of Projects

25%

Increase in user retention

84%

Increase in time spent on website

Practice Journey

I've taken up the challenge of rebranding different brands, driven by my enthusiasm to infuse the brand with a fresh and revitalized look. The prospect of crafting a new visual identity and atmosphere is invigorating, and I'm using this opportunity to refine my skillset by working on a recognizable and respected brand.

Social Media Posts Design in the nutshell

I excel in designing social media posts for various businesses, employing a tailored approach for each. The dynamic nature of social media post design demands versatility. Fortunately, I've had the privilege of collaborating with clients who have entrusted me to leverage my design expertise in rekindling customer engagement. Here are a few noteworthy projects that I take pride in from my past experiences.

Poster

I frequently engage in poster design as a means to stay current with my skillset. I find immense pleasure in the creative process, where I give free rein to my ideas and let them take shape. Typically, I start with a swift sketch and identify the specific target audience that the poster aims to captivate. Subsequently, I bring my visions to life using Adobe Photoshop and Illustrator, occasionally employing Figma. It's noteworthy that the design landscape has evolved, offering an array of new tools that significantly expedite the design process.

What I do in my free time?

I like to draw in my free time. It's been my favorite hobby since I was a kid. I realized I could sell my drawings in different ways, so now I'm practicing making patterns with my drawings. I use Adobe Illustrator to draw, and then I put my drawings onto mockups using Photoshop.

Branding is another passion

Branding holds a crucial role in the field of design. I'm intentionally seeking out uncomfortable situations by starting brand projects from scratch. This helps me refine my design mindset. I'm well aware that building a brand from the ground up goes beyond random creation; it involves thorough research and thoughtful execution. I believe in the saying "practice makes perfect," so I'm committed to continuous efforts and learning. I understand the value of persistence and keep pushing myself to improve.

Website Design and more

My proficiency lies in website design, honed through two years of dedicated work at RedStamp, where I engaged extensively in web design projects. My confidence is anchored in my adept use of Figma, a tool that empowers me to craft websites with a high level of professionalism and finesse.

In the realm of website design, my expertise extends to the creation of web3 platforms, particularly in the domain of cryptocurrency websites. My process commences with the meticulous crafting of wireframes, followed by the development of high-fidelity designs that embody the essence of our branding. Central to this branding is a deliberate emphasis on a futuristic and innovative ambiance, which resonates throughout the website.


Recognizing the transformative potential of 3D elements over conventional graphics, I integrate them strategically to establish a distinct visual impact. Additionally, I adopt a creative approach in structuring the hero section, deviating from the norm to infuse an element of playfulness and engagement, ultimately enhancing the overall user experience.

Conclusion

At day's end, I acknowledge that these personal projects may not be tangible ventures, yet I hold a strong belief in the transformative power of consistent practice. Regardless of one's proficiency level, honing skills through practice can yield significant differences. It's crucial to recognize that the world evolves rapidly, and without a proactive approach, falling behind becomes a distinct possibility.

If you’d like to work together 🤝

© Simon Le 2023

If you’d like to work together 🤝

© Simon Le 2023