Redstamp Agency
Located in Vancouver, Redstamp functioned as the design agency where I was able to impart my expertise for a period of eighteen months. Throughout this span, I honed my skills by collaborating on an array of projects for notable SAAS clients including Nitro, Imperva, Avesdo, Sonar, and Vecna.
Port Moody, BC, Canada
2006
SaaS
30+
Challenge
During my tenure at Redstamp, I found myself challenged with the dual responsibility of effective time management and upholding project quality. Fortunately, I had the privilege of collaborating with skilled managers, an open-minded creative director, and fantastic colleagues who played an instrumental role in shaping and refining the design process.
Results
In the course of these experiences, I crafted over a hundred design assets encompassing various formats such as banners of different dimensions, presentation slides, and comprehensive website development. My involvement spanned the entire spectrum of website creation, from establishing the style guide to delivering the finalized website to clients. Collaborating closely with seasoned designers and project managers, I consistently met client objectives and ensured their satisfaction.
+10
Number of Projects I've worked for
80%
Client's satifaction
84%
Increase in time spent on website
Design Process
Research & Analysis: I conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
Information Architecture: Based on the research findings, we restructured the app's navigation and content, prioritizing features and information according to user needs.
Wireframing & Prototyping: I designed low-fidelity wireframes to visualize the new layout and navigation, iteratively refining them based on user feedback. Afterward, we built a high-fidelity, interactive prototype to test the design.
Usability Testing: I conducted usability tests with a diverse group of users to validate the design and identify areas for improvement. Based on the feedback, we made necessary adjustments to the design.
Visual Design & Style Guide: I developed a cohesive visual language, including color schemes, typography, and iconography, ensuring consistency throughout the app. I also created a style guide to maintain design consistency in future updates.
“ Simon is an incredibly creative human! They have the exceptional ability to turn even the smallest and mundane task into a work of art. The appreciation for the small parts of the job is really going to accelerate them down a creative path in any direction they decide they would like to go. They are a great addition to any creative team that values design, and I am very glad I got the chance to work with Simon. ”
Kelso Kenedy
CEO, Co-founder | Redstamp
My typical daily workflow comprises the following steps:
1: I begin by jotting down my tasks for the day and allocating time estimates to each task, aiming to fill an 8-hour workday.
2: Based on the research findings, we restructured the app's navigation and content, prioritizing features and information according to user needs.
3: Throughout the day, I dedicate myself to the tasks at hand, immersing myself in the design process.
4: Simultaneously, I engage in continuous communication with relevant stakeholders to refine design options, ensuring a seamless and collaborative approach.
5: At the end of the day, I wrap up by having a brief meeting with my manager. During this meeting, I provide a report on the completion of my daily tasks and take note of any pertinent information that will guide my tasks for the following day.
Conclusion
In summary, my experience at Redstamp as a graphic web designer has been enlightening. Working alongside skilled designers, I've discovered the significance of design in enhancing a business's brand. Moreover, I've acquired the skill of professional client communication and gained insights into the collaborative nature of design involving diverse stakeholders. The key takeaway has been the realization that effective communication within the team is paramount for the seamless progress of projects, debunking the idea of design as a solitary endeavor.